The Russian Overseas Property Market

Special introductory marketing packages

The Russian market is currently one of the fastest growing overseas property markets. If you are interested in targeting this region we offer highly effective marketing concepts based on 2 decades of experience in the Russian market.

The Facts:

• - The Russian overseas property market is now estimated to be worth in excess of $.12 billion.
• - A rise of 30% in demand for property abroad in 2010.
• - The Russian economy is rebounding faster that most European countries.
• - Russia is now the largest exporter of crude oil and the results are seen in the economy.
• - Most Russians do not have mortgages resulting in substantial disposable income to invest in real estate abroad.
• - Russia is home to more than 1 million so called "mass affluent" with up to $.425,000 in cash assets.
• - Expats living in Russia are amongst the highest paid worldwide with 36% earning in excess of $.250,000 per year.

How to target potential Russian buyers?

It is important to remember that Russia is a developing country and that the principal of 'normal' people buying abroad is a relatively new one. However the interest is strong, money is available and there is a staunch desire to own property abroad.

Russia is also a vast country covering 10 time zones. Whilst much of the wealth is concentrated in Moscow & St. Petersburg, the emerging "mass influent" are now to be found in the major cities throughout the Russian Federation.

To target potential investors a creative marketing plan should include both Internet and Print advertising. With our magazine and portal, backed with 19 years of experience we are highly positioned to assist you.

International Residence Magazine

Created in 2003, International Residence soon established itself as "Russia's leading overseas property magazine." Printed twice a year, 35,000 copies of each issue are published and distributed to your target audience. Unlike many countries, Russian's love to read magazines and this tendency is still growing.

• Published in Spring & Autumn ensuring long 'shelf-life' for your advertisements
• Lead sponsor of Russia's leading property shows ensure that every visitor receives a copy
• A vast network of exclusive distribution including leading hotels, high quality restaurants, elite stores and other outlets ensures targeted advertising
• More than 10,000 subscribers, all interested in property investment overseas
• Strategic partnerships with leading luxury product events for affiliate marketing

1-property.ru

Created in 2004, 1-property is now Russia's most respected overseas property portal. Its leading edge policy of delivering news and updates to both trade and consumers ensures excellent results for property listings and banners. Internet penetration is Russia is now in excess of 43% with more than 59,700,000 users. Throughout the Russian speaking countries internet use is estimated to grow to 130 million by 2013.

• Working for you 24 hours a day, 365 days of the year
• Vast penetration to all corners of Russia and the CIS countries
• Main internet partner of the leading property shows in Russia with a high profile at these events
• More than 3,000 unique visitors per day

Enter the Russian market!

It takes time to create recognition in a new market and we offer special combination packages for new companies looking to enter the Russian market:-

Entry Package I

An entry-level package designed to provide an opportunity to 'test' the market. Consists of 5 Classified Advertisements/Property Listings in 2 issues of International Residence magazine plus 5 listings for 12 months on www.1-Property.ru
Value €.2,620 - 26% saving €.1,940.-
Book now!

Professional Entry Package II

Consists of a half page display advertisement in 2 issues of International Residence (1 year coverage) plus 10 property listings for 12 months on www.1-property.ru
Value €.3,750 - 33% saving €.2,510.-
Book now!

Professional Promotion Package III

A comprehensive promotional package consisting of a Full Page display advertisement in 2 issues of International Residence (1 year coverage) plus 25 property listings for 12 months on www.1-property.ru
Value €.7,100 - 45% saving €.3,900.-
Book now!

Real Estate exhibitions in Russia

Advertise in International Residence and your advertisement will be read by all the visitors to the following overseas property events:

• Bulgarian Home Exhibition, Moscow
  10-11 February 2012
• Moscow International Investment Show
  9-10 March 2012
• St. Petersburg International Property Show
  30-31 March 2012
• Moscow International Property Show
  6-7 April 2012
• Moscow Golf & Luxury Property Show
  20-21 April 2012